Business Success By Design
The Business Success By Design Podcast is our opportunity to share our experiences as small business owners along with the ups and downs that comes with that. We also have the added dynamic of being a husband and wife team since 2009!
We share not only what’s it’s like trying to start and grow a coaching and consulting business, we also share some of the best strategies that have allowed us to grow into a complete lifestyle business…meaning something we can run from anywhere in world!
Business Success By Design
The Referral Myth Exposed: What You Really Need Instead
Summary
In this episode of the Business Success by Design podcast, I'll be discussing the common misconception that referrals can serve as a standalone marketing strategy. I'll emphasizes the importance of proactive marketing tactics that can be controlled and scaled, rather than relying solely on passive referrals. Also, i'll be providing actionable insights on how to enhance referral systems while also building a robust marketing engine that includes email lists and other strategies to ensure sustainable business growth.
Takeaways
Referrals are not a reliable marketing strategy on their own.
Relying solely on referrals can lead to business stagnation.
A proactive marketing strategy is essential for growth.
Building an email list is crucial for business control.
Referrals should be part of a broader marketing pipeline.
Make it easy for clients to refer you.
Create a structured referral process after client successes.
Recognize and incentivize referrers with simple gestures.
Measure your referral success to improve it.
A balanced approach to marketing is key for sustainability.
Chapters
00:00 The Referral Myth: A Dangerous Strategy
03:06 Building a Proactive Marketing Strategy
06:04 Enhancing Your Referral System
09:02 Conclusion: The Importance of a Balanced Approach
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!
We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.
Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.
We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.
After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)
We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.
It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.