Business Success By Design
The Business Success By Design Podcast is our opportunity to share our experiences as small business owners along with the ups and downs that comes with that. We also have the added dynamic of being a husband and wife team since 2009!
We share not only what’s it’s like trying to start and grow a coaching and consulting business, we also share some of the best strategies that have allowed us to grow into a complete lifestyle business…meaning something we can run from anywhere in world!
Business Success By Design
Curbing The Feast or Famine Cycle
The "Feast Famine.mp3" excerpts from the Business Success by Design Podcast address the common "feast or famine" cycle faced by early-stage coaches and consultants. Host James Lawson, joined by Angela Inzerillo, explains that this unpredictable income flow stems from a lack of consistent client acquisition systems rather than a reliance on hope. The podcast highlights the significant costs of this cycle, including financial losses from missed sales, decreased confidence, pressure to discount services, and a negative impact on client experience and reputation. To overcome this, the speakers propose four key strategies: consistently blocking time for lead generation, focusing on one lead generation system, implementing a simple follow-up system, and building offers that encourage client retention.
Hello! We are James and Angela, entrepreneurs and strategic marketing coaches living in Northern Virginia! Nice to meet you!
We began our entrepreneurial journey in 2009 after spending 25+ years as Sales and Marketing execs in high-tech Corporate America generating hundreds of millions of dollars in revenues earning multiple 6-figure incomes.
Our mission - to help NEW or Early Stage Coaches, Consultants and Small Businesses, COMPRESS the time it takes to get to a 6-figure revenue stream without the stress, overwhelm and costs of advertising, hours on social media and complex sales funnels.
We quickly learned that NO amount of success at the corporate level would prepare us for such an income level as brand new business owners.
After too many years of scrambling trying to get clients and build predictability and consistency in our business, we finally decided to get out of our own way and got some coaching help (every business owner, especially coaches, should have a coach!)
We re-examined WHO we wanted to help and WHAT problem we best solved. BOOM! In less than 9 months, we were generating 6-figures using our own methodology and have helped hundreds of small business owners, coaches and consultants do the same.
It all comes down to 3 core concepts - CLARITY in your messaging, CONFIDENCE in your offer and CONTROL in your business.